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14 September 2011

Apple iPhone 5 Pre-launch - Unprecedented




Pre-launch Demand for Apple iPhone 5 Unprecedented. Excitement seems like running high ahead of the October launch from the Apple iPhone 5, higher maybe than it has been before any of iPhone launch. That is to say, afresh analyze that displays unprecedented demand for the next generation of Apple’s smartphone.
A survey of 2,200 consumers collected August from ChangeWave for RBC Capital Markets indicates 31 % of responders really expected or reasonably likely to buy the iPhone 5 — significantly more than the 25 % who said they were very or slightly likely to buy the iPhone 4 ahead of its launch. And that percentage is quite a bit more eminent amongst current iPhone owners; 66 % of existing iPhone users said they're really or somewhat probably to buy the iPhone 5.
In other words, we could see a very large iPhone upgrade cycle, come October — large enough that RBC has raised its estimate for fiscal 2012 iPhone gross revenue to 110 million, up from 105 million.

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